The Wall:

Your website gets hundreds of thousands of users. Amidst this rich, vibrant confluence of people and information, large users are isolated from each other and from you; A wall exists! Even if you use forums or wikis, visiting your web site can be a solitary experience because these tools don’t allow the same connection created with interactive chat. This invisible wall that exists between the users themselves and also between you and the users prevents everyone from discovering who else is online. It also:

• prevents them from seeing or discovering who else is reading the same content as they are or performing the same activity as they are.
• prevents you from participating in conversation with your users and visitors
• prevents them from forming meaningful relationships with each other
• prevents them from consuming your content and your services in a more engaging manner
• prevents them from contributing to your content
• prevents them from becoming advocates and recommending your content to other users
• prevents them from staying engaged with your service even when they are not directly using it
• prevents them from forming a relationship with your brand
• prevents you from participating in conversation with your users and visitors.
• prevents you from seeing how your users perceive your service and the way they discuss it with others
• prevents you from seeing how they interact with your service.

Existing social tools:

Social sites realize people's need to interact with other people and not machines. They added a face to every user and humanized the interaction. In return, the users have rewarded these sites with billions of page views and intense loyalty.

Some of the social tools they employed have already found a place on your site. Initiatives like forums, blogs, and comments have been tried by almost everyone. Those tools, however, do not help you unlock the value and the power of the network of your users.

Building a traditional social network for every possible interest, activity or website does no good for the network owner or the users. Developer platforms offered by popular social networks does provide an alternative approach to take the brand/service to where the social networks are. However, it does not meet the requirement of allowing business owners to unlock the hidden value of their own network users. This is where SiteGroups comes in.

SiteGroups is not about widgets to add chat on a page or chat over pop-ups. With the exception of Gmail and Facebook, site wide chat (maintaining context of the conversations as you go from one page to another) has not been possible.

The last time social networking around presence was tried it led to creation of powerful, but siloed IM communities like MSN, Yahoo, AIM. Now SiteGroups brings the same power and user loyalty to all websites around the world by connecting and engaging website visitors. It taking the hidden network to them in an GUI interface that is non-intrusive and does not impact the existing website and service structure.